The ImageTree Crew
ImageTree’s management team is comprised of knowledgeable forest professionals, each possessing their own special skills to make ImageTree the premiere provider of precision forestry. We are seasoned technology management executives, entrepreneurs, and forestry operations pros that work together to supply you with the most advanced forestland asset management data available.
Mark A. Redlus
Chief Executive Officer
Mark Redlus leads ImageTree’s executive team, providing day-to-day leadership while managing the Board of Directors and investor relationships. One of his most important roles is to seek out and bring new talent into the company, ensuring that ImageTree has the right tools to cut future challenges down to size and cultivate growth opportunities. Much of Mark’s energies are focused on charting these new opportunities and creating value for customers.
Mark’s extensive background includes technology consulting, working across industries from investment banking and health care to educational distance learning and pharmaceuticals. In working with these various industries and markets, Mark has introduced both business and technology strategies to organizations that previously had none.
Mark earned a bachelor’s degree in management from The Wharton School of Business, University of Pennsylvania. He lives with his wife in Morgantown, West Virginia, near ImageTree corporate headquarters. When not leading the ImageTree charge, Mark is probably leading a kayak down a raging whitewater river or driving a golf ball into uncharted landscapes.
George Fulton
Executive Vice President
As a company creates new products, builds its brand, and plans for future endeavors, someone needs to head business and market-strategy development. The top wingman for this important task at ImageTree is George Fulton.
George’s corporate leadership experience includes positions at The TORO Company, General Mills, Eddie Bauer and a Minneapolis advertising agency in various marketing capacities. In 1987, George founded Strategic Directions, a consulting firm focused on business strategy, business facilitation and strategic marketing. George led marketing and strategy development for a division of the Merrill Corporation and served as president and owner of Renaissance Executive Forums in Philadelphia, a creator of leadership learning environments for business executives. He served as an advisor to ImageTree’s executive team before joining the company in 2006.
George has a bachelor’s degree in chemistry from McDaniel College and an MBA from the Tuck School at Dartmouth, where he was president of his class. He lives with his wife in Reading, Pennsylvania. In his free time, George enjoys gardening, golf (although you wouldn’t know it by his handicap), and traveling.
Bob Pliszka
Vice President of Operations and Forestry
Bob Pliszka is responsible for building ImageTree’s operational team and customer experience, as well as overseeing field forestry activities, production operations, biometrics and raw material supply management.
Bob arms the ImageTree team with a decade of forest industry experience, including having worked with ImageTree technology since the beginning of the company, as well as with operational forestry, remote sensing, and GIS. Bob’s previous work includes management, procurement, and evaluation of timber for hardwood sawmills.
Bob acts as a project manager and point of contact for customer projects. Another of Bob’s responsibilities is guiding R&D projects that provide new applications for the robust data mined from the ForestSense™ product.
Bob graduated with a bachelor’s degree in forestry from Pennsylvania State University and is a state-approved forester in New Jersey. He lives with his wife and two sons in Sellersville, Pennsylvania, is completing his master’s degree in GIS, and loves fishing, golfing, and spending time with his family.
Mike Coleman
Vice President of Sales
Mike Coleman is at the forefront of ImageTree’s sales efforts. He is an initial customer contact for those learning about ImageTree and how our services support forest management. Mike brings 19 action-packed years of executive management and enterprise-level selling experience to ImageTree from the Hewlett Packard Company.
Mike managed several businesses within HP, including his latest role as vice president within the HP Solutions Partner Organization, where he oversaw all operations for HP’s 10 largest commercial partners and the top 18 public sector partners nationally.
Mike has a bachelor’s degree in commerce and engineering from Drexel University, as well as professional development certificates from Harvard University and The Wharton School of Business, University of Pennsylvania. Mike’s hobbies cover activities on air, land, and sea. He is an avid hot-air balloonist who also enjoys driving draft horses, scuba diving, and sailing. Mike, his wife and their three sons live in Doylestown, Pennsylvania.
Steve Schreiber
Vice President of Finance
Steve Schreiber’s job is similar to his taste in music and film—eclectic. Anyone who assumes that the ImageTree vice president of Finance spends his days crunching numbers and poring over spreadsheets couldn’t be more wrong.
Instead, Steve’s job entails what he calls “a little bit of everything,” including helping to bridge the gap between ImageTree and its customers and making sure that contracts meet the needs of all involved parties.
Prior to joining ImageTree, Steve was the controller for a large manufacturer of de-inked (recycled) market pulp. He also spent several years in public accounting, advising clients of all sizes.
Steve has a bachelor’s degree in accounting from West Liberty State College in Wheeling, West Virginia, a master’s degree in business administration from Duquesne University in Pittsburgh, and is a certified public accountant.
In his free time, Steve enjoys working on classic cars. He volunteers with the local literacy council, is an officer in his homeowners association and is an active member of the West Virginia Society of Public Accountants. He also enjoys tinkering with his alarm clock.
Chuck Anderson
Vice President of Corporate Development
As vice president of Corporate Development, Chuck’s immediate tasks are leading the carbon market initiative, developing strategies to expand into the non–industrial private forest landowner market segment and serving as chairman of the ImageTree Advisory Board.
Drawing on his 20 years of experience in the forest products industry, Chuck brings a broad level of knowledge and experience to ImageTree, ranging from forestry to sales & marketing and e-commerce.
Prior to joining ImageTree, Chuck was senior marketing manager, U.S. Forestry Market, at BASF Corporation. Before joining BASF, he was national director of Sales at ForestExpress, a forest products e-commerce firm. Chuck also served 10 years in forestland management in Florida and North Carolina with Georgia-Pacific Corporation, and served as a wood procurement analyst covering Maine to South Carolina.
Chuck has a bachelor’s degree in forestry from the University of Wisconsin at Stevens Point and an MBA from Duke University. He lives in North Carolina with his wife and two children. He’s an avid outdoorsman and enjoys hunting and fishing.
Larry Fuller
Director of Institutional Markets
Larry Fuller, who has three decades of forestry experience and a stint as a United States Forest Service firefighter, is well equipped to set ImageTree’s direction for product, sales, marketing and business development for the institutional markets; namely, timber investment management organizations (TIMOs) and real estate investment trusts (REITs).
Following 22 years as a forest manager with Georgia-Pacific, Larry was a resource manager for Plum Creek Timber Company, a publicly traded REIT that owns more than eight million acres of U.S. timberlands. Larry was also the mid-Atlantic region manager for Hancock Forest Management, one of the largest TIMOs in the U.S., where he supervised forestry operations for client investment properties in Georgia, N.E. Florida, North Carolina, South Carolina and Virginia.
Larry has a bachelor’s degree in forest resources management from the University of Georgia and also attended the University of Idaho and Abraham Baldwin Agricultural College.
An Atlanta native, now residing with his wife in Townsend, Georgia, Larry has five children and two grandchildren. He enjoys aquatic hobbies, including sailing, shrimping, crabbing and is a pretty fair carpenter.
Olavi Kelle
Chief Scientist, Research and Development
Every powerful team needs an inventor, and ImageTree’s is Olavi Kelle. He is a co-inventor of ImageTree’s proprietary timber inventory technology and the holder of two (U.S. and Finnish) patents that involve timber inventories, automated and manual stand fixing and the creation of polygons. Other patents are in various stages of development.
Olavi, in response to the needs of customers, is continually creating and expanding the company’s internal software platform. Olavi also supports ImageTree’s production staff, project managers, biometricians, researchers, programmers and others who utilize the company’s internal software to complete customer projects. He also works with customers and vendors on technical software issues that relate to data integration.
Throughout his life, Olavi has communicated in six different languages. He holds a master’s degree in applied mathematics from Tartu University, Estonia, and regularly pens papers on such topics as differential equations, geosciences, remote sensing and automation of forest inventories. Currently, Olavi is working on his Ph.D. at West Virginia University.
Olavi lives with his wife and their two daughters in Philadelphia, Pennsylvania. In his free time, Olavi enjoys spending time with his family and playing guitar.
Mark Hanus
Principal Biometrician
Mark Hanus is our resident numbers whiz, specializing in mathematics and able to translate the language of a forest into the language of a boardroom at the speed of light.
Mark applies his skills by leveraging Jim Flewelling’s biometric research and principles in order to develop a complete, scalable, more efficient biometric process. Mark is continually making the modifications needed to respond to new product development requirements. If a customer has questions or issues related to the methods used to translate crown parameters and ground-based data into tree attributes, sampling protocols, ratio estimators, or precision and accuracy questions about inventory results…Mark is our expert!
Mark has extensive experience in designing and developing modes of forest growth and yield in both the Pacific Northwest and the South. He holds a Ph.D. in biometrics and ecological modeling, a master’s degree in forest biometrics from Oregon State University, and rounds it all out with a bachelor’s degree in physics from San Jose State University. His dissertation dealt with the predication of light environment within the forestry canopy.
Mark and his wife reside in Ridgefield, Washington. In his free time, he enjoys soaking in the cultural and natural history of the Pacific Northwest.
Jeff Labonski
Director of Technology Information and Services
As a youth, Jeff Labonski dreamed of becoming a physicist and could often be found disassembling household electronics and putting them back together…incorrectly.
Jeff’s mechanical aptitude and thirst for scientific discovery make him a great fit as ImageTree’s director of technology information and services.
His day-to-day activities include planning and overseeing the scaling of internal systems needed to facilitate ImageTree data-rich projects, providing quality assurance, and finding ways to improve ImageTree’s software products so they are user-friendly and provide customers the information they need.
Before joining ImageTree, Jeff was employed at ePortation, where he helped develop logistics management software used by crane operators at ocean terminals.
A Philadelphia native, Jeff has a bachelor’s degree in computer science from Temple University. In his free time, he engages in Airsoft, a recreational combat sport similar to paintball.
Jeff Simcoe
Director of Production
Jeff Simcoe is equally adept at steering his way through treacherous Category 5 rapids as he is in troubleshooting GIS software problems.
The former locally sponsored kayaker, has been a raft guide, video kayaker, and safety kayaker on every major commercially run whitewater river in West Virginia. Jeff uses those navigational skills to lead the production team in Morgantown and to guide ImageTree’s completion of customer projects.
Jeff draws from a decade of GIS experience to effectively manage the creation of GIS data used to support ImageTree’s ForestSense software and to oversee improvements to the company’s internal software.
Early in his career, Jeff helped initiate a GIS program for the Natural Resources Office of the West Virginia Army National Guard, whose mission includes promoting conservation and environmental stewardship while maintaining quality training lands for soldiers. The program includes conducting prescribed fires, monitoring invasive species, surveying flora and fauna and developing management plans.
Jeff’s educational foundation includes a bachelor’s in environmental and natural resource economics and a master’s degree in agriculture and natural resource economics from West Virginia University.
Away from the pressures and pace of the office, Jeff spends his “down” time cycling, kayaking, and snowboarding. He and his wife live in Morgantown, West Virginia.