Media Contact
Rick Sacks · 973.467.8728 · rick@smartpr.net
Forestry Insiders Join ImageTree To Spur Product Development for TIMOs and REITs, and Expand Private Landowner, Carbon Markets
MORGANTOWN, W.Va., Jan. 22, 2008 — Forestry insiders Charles (Chuck) Anderson and Larry Fuller have joined precision forestry company ImageTree Corp., as vice president, Corporate Development, and director, Institutional Markets, respectively.
Anderson brings two decades of broad experience in the forest-products industry to ImageTree, where he is leading the company’s carbon-market initiative, its partnership program and its expansion in the private landowner segment of the timber marketplace. Prior to joining ImageTree, he was senior marketing manager at BASF Corporation [NYSE:BF], the world’s largest chemical company, where he was responsible for the U.S. forestry market.
Before BASF, Anderson helped launch ForestExpress, a B2B e-commerce firm with such backers as International Paper [NYSE: IP] and Georgia-Pacific Corporation (now Georgia-Pacific LLC, a wholly owned subsidiary of Koch Industries), where Anderson spent most of his career, in positions from land management to wood procurement analysis.
“Chuck is expert in providing global enterprises with market-leading information management and integration solutions,” said ImageTree CEO Mark Redlus, noting that at ForestExpress Anderson “helped create the industry’s first online trading platform for timber products; at Georgia-Pacific he created the first reverse auction e-commerce business model for wood fiber purchases; and at BASF he played a significant role in expanding the non-industrial private landowner base.”
Redlus continued: “With Chuck’s history in driving technology development and adoption in this industry, we are confident that he will have a great impact on ImageTree’s progress, including leveraging our unique inventory technology and process within the emerging carbon market.”
While Anderson provides direction for the non-industrial landowner market, Fuller is applying his 30-plus years of experience in management of commercial forestry enterprises to the institutional side of the business. Having held positions of increasing responsibility at both a timber investment management organization (TIMO) and a real estate investment trust (REIT), he is focused on product development and sales to these groups.
“Larry is transferring his market understanding into product-development strategies,” said Redlus, noting that Fuller joined ImageTree from Hancock Forest Management, a subsidiary of $6.8-billion TIMO Hancock Natural Resource Group, Inc., where he held a number of positions, including manager of the mid-Atlantic region.
“His Hancock TIMO experience coupled with his Plum Creek REIT experience makes Larry distinctively qualified to direct the company’s efforts in the institutional marketplace,” continued Redlus, alluding to Fuller’s having been resource manager for Seattle, Wash.-based Plum Creek Timber Company (NYSE: PCL), a REIT that owns more than eight million acres of U.S. timberlands. At Plum Creek, now the nation’s largest private landowner, Fuller managed a 1.1-million-acre commercial forest farming operation.
For more than three years before Plum Creek, Fuller was with The Timber Company, which managed some five million acres of U.S. timberlands; there he was general manager of a 550,000-acre commercial forest farming business unit in the Southeast. He began his career in forestry in 1976, when he joined Georgia-Pacific and stayed for 22 years on various assignments, including managing Brunswick Forest, a 470,000-acre operating unit in the southeast part of Georgia.
“As a forester, I would have given my right arm for the tools that ImageTree offers,” Fuller declared, explaining why he made the move to the early-stage business. “I can’t wait to take them to my former colleagues and see the dramatic results that they will experience.”
“With the change in ownership of our forests, there’s been a major financial shift in our industry,” said Anderson. “I came to ImageTree because I want to play a part in bringing about the technological changes that need to take place to accommodate that shift,” he continued, exuding his fellow executive’s enthusiasm.
About ImageTree Corporation
ImageTree is “the precision forestry company” that provides accurate and consistent assessment of forest assets, significantly improving both timberland management practices and investor returns. Its patented process, which combines remote sensing, automated software, and advanced mathematics and analysis, enables superior site-specific economic, environmental and sustainable-forest decision making. ImageTree’s ForestSense inventory platform provides precise, timely and cost-effective inventory and its process can reduce a typical five-year inventory-cycle time up to 80 percent. The company has academic relationships with the University of Georgia’s Warnell School of Forestry and Natural Resources; Yale University’s Global Institute for Sustainable Forestry; and the Davis College of Agriculture, Forestry and Consumer Sciences at West Virginia University.
Notes: 1) Bios and executive photos are available and interviews can be arranged. 2) ImageTree, ForestSense and The Precision Forestry Company are trademarks of ImageTree Corporation. The names of other actual companies and/or products/services mentioned herein may be the trademarks of their respective owners.
